Menu
How we built an intelligent lead generation system that saves 25+ hours weekly and delivers 300% more qualified prospects for Cloudiway’s cloud migration business.
Industry: Cloud Migration // Timeline: 3 weeks build // ROI: 400% in 60 days
The Challenge
Cloudiway, a leading cloud migration platform, was struggling with manual lead generation. Their sales team was spending 25+ hours weekly on prospect research, missing opportunities and lacking reliable outreach quality. As their Sales Manager, I identified critical inefficiencies that limited Cloudiway’s ability to scale their M&A-focused migration business.
Time Drain
Missed Events
Inconsistent Leads
Generic Outreach
Scraping
Data Sync
AI
Lead Scoring
Custom
Personalization
Multi-Source.
Automated scraping of MSP directories, M&A feeds, and Apollo.io to capture prospects across 5+ high-value sources.
Enrichment.
Apollo.io enriches leads with emails, phone, and company news, building complete prospect profiles.
Optimization.
Continuous learning improves scoring criteria and prospect quality over time.
300%
Leads Boosted
25+
Hours Saved
400%
ROI in 60 Days
Technical Implementation
A daily lead generation workflow was orchestrated with Gumloop and Apollo.io. Steps included scraping 4 MSP directories, monitoring M&A news, targeted Apollo searches, deduping, filtering, enriching, scoring using GPT-4, and delivering a top 20 prioritized list every morning.
AI Lead Scoring Engine assigned points for urgent triggers (M&A announcements, migration job posting), company fit (industry, geography), and technology stack (Office 365/Workspace, legacy systems). Apollo provided enrichment and verification. (See code excerpt above for logic.)
Tech stack included Gumloop, Apollo.io, GPT-4, Google Sheets, Gmail, and custom web scraping.
AI Scoring
Database Sync
Automation
Digest Email
Before vs After
Before: 5+ hours daily manual research; missed triggers; inconsistent scoring; generic outreach; data scattered across tools; reactive prospecting.
After: Fully automated lead gen; AI-scored; real-time trigger detection; personalized outreach; centralized database; proactive, intelligent prospecting.
“This AI system completely transformed our prospecting. We went from manual research to having perfect, qualified leads with context delivered every morning. Our sales team can now focus on closing deals.”
Cloudiway Sales Team
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 51 17" xmlns="http://www.w3.org/2000/svg"/>)
